This challenging and rigorous simulation offers students working in teams the opportunity to create a strategic analysis of a global service industry, develop a strategic plan for a mid-sized player in that industry and implement their strategic plan as the Board of a global advertising and marketing services group with offices in London, New York, Paris and Singapore.
The simulation draws on relevant theoretical frameworks, value creation models and performance measurement criteria that include share price, profitability, CSR, business ethics, customer, supplier and employee non-financial performance indicators.Read more
Designed for use at undergraduate level, this business simulation can be run as part of an undergraduate curricular course work or as an extra-curricular activity e.g. for students taking an Enterprise module. It is designed for easy inclusion into course modules at 10 credit level.
Students can put business theory into practice with this engaging, tried and tested on-line simulation The Business Management Experience simulation (simulated company: Solar Power Solutions) is designed to enhance and develop business acumen when participants become the board of directors of a social enterprise manufacturer selling solar energy solutions into rural communities in developing countries. They operate in an interactive marketplace so that they compete against other teams and not a computer model. Changes in the business environment also impact on business performance.Read more